The one with the fashion interview

Today I'd like to introduce you an amazing and creative person, who is launching a new project on her own. I was a lucky one to take an interview from her. Be ready to meet Oxana Grushina!

    Oxana Grushina

    Oxana during preparations for the show

One of her works

 

 

Oxana is a hair stylist, who makes increadable things. She won the Russian hair stylist contest, she has medals from the Russian Fashion Design contest and Moscow women hairstyle contest, moreover she has a lot of medals from different other competitions. She attended a lot of fashion shows and now she is ready to launch her own fashion show. I managed to ask Oxana a few questions, which she gladly answered. (All answers are translated from Russian)

1. What do you think about looking for a place for the show? Is it necessary at all?

-Choosing the right place for any show is essential. Moreover it is one of the main points in the show. The chosen place shouldn't lack space, it should have a good lightning and it should have some spare room for professional equipment. However it doesn't have to be giant. You should know how many people will attend and what you'll need for the show and arrange a suitable place.

2. Are runaway decorations essential?

-Well, it depends on the theme of the show. They should match with it and the main point here is to make an idea of what you want your customer to think of, when he admires the collaboration of art on the catwalk.

3. What mistakes should designers avoid, when making up the runaway image?

-They definitely shouldn't put too much decorations, so that the show looked like one's mad house. If it wasn't a concept for the show, of course!

4. Do the decorations influence on one's mind?

- I guess yes, at some point it can make an image and a theme of the show clearer. The thing is that they shouldn't distract from the show itself. Briefly designed catwalk is always a great idea, because those who attend your show has to fall in love with it! You should make them love it with their eyes, ears and hands.

 

5. What do you think about advertising through the fashion shows? Is it possible and how does it work?
The main idea of every fashion show is to spread the brand among people, so it's not just possible, it is a part of the show. Usually such thing as inviting celebs, dancing groups and etc is a great ad. However, honestly, if the show is really exciting, if it has a fresh breath of a new idea and it doesn't lack creativity - it won't pass without noticing.

You can check out Oxana's project here :

Click



Hope you enjoyed,

xoxo
Polly