Since 1977 VS makes women go crazy about its lingerie. Why? Oh no, that’s not the question you will ask. How much does it costs? Where is the nearest store situated? When will new VS show aired? – Yes! Those are kind of questions you will desperately google. Well, I invite you to look into the matter of the day and answer the main question – What makes VS so special?
Approximately 8 years ago they began to show VSFS on the giant stage-like-runway, which reads "Victoria’s secret" above it and sometimes has some decorations. More often it has just some light effects. All the models look astonishing, wearing fabulous costumes and showing everyone their amazing bodies.
After watching this adorable FS you rush into the VS shop or order the outfit that Adriana Lima(one of the most popular VS models) was wearing online. When you finally wore your precious lingerie you do realise that you are the most gorgeous woman ever and you are ready to take the world. Hmm, would you feel like that if you did buy some lingerie at "Etam" or "Tezenis"? The answer is "no". Why then? Are those stores so awful or may be they just lack such a powerful advertising campaign?
It's second to my mind. Let's get through it.
1. The runaway
VSFS 1996
Here you see the VSFS in 1996. Simple & white runway is rocked by Naomi. Does it make you feel any atmosphere which you want to be part of? Not sure. And right below you see marvelous Circus VSFS, which was held on November 6, 2012. See the drastic changes which occurred the runway? Adriana Lima is striding along the arena, surrounded by professional acrobats who are making unbelievable tricks in the air. Do you feel this crawling desire to hit the nearest store and perform as a fearless animal (men!) tamer? So do I.
2. The costume
VSFS 1999 VSFS 2012
Looking at those two pictures you will surely choose the second outfit. It looks richer and more charming than the first one. The 1999 lingerie looks good, but it isn't enough for women to buy. The 2012 outfit looks amazing because of fascinating orchid wings, funny skirt, which reminds us of leaves and beautiful Alessandra, who looks like a flower in bloom. You will surely want to look like her too.
3. The Attitude and Beauty
VSFS 2009
Of course the main and the most special thing in VSFS are it's women. They are not just simple emotionless models, right the opposite! They are the faces and bodies of VS, each of them is a well-known women (some of them are even film stars), whose appearance and way of living is ideal for the half of the world. Women will buy anything Alessandra, Adriana, Miranda or Candice wear. They are having fun on the runaway, they play and they laugh during the show. You see those beauty queens enjoying themselves, wearing VS lingerie and you instantly want the same. You think that you are buying beauty, joy and happiness. Unfortunately you buy cotton panties only.
4. The Music & The entourage
VSFS 2012 VSFS 2012
VSFS 2012
Rihanna, Katy Perry, Bruno Mars, Maroon 5, Justin Bieber and an amount of extremely popular singers performed on VSFS. Such stars are popular wide world and millions of fans are spotting every their move. When they perform on VSFS it makes an astonishing advertising which makes stars lovers become VS lovers.
5. The price
VS store Las Vegas
Actually the price of the world's best known VS stores is surprisingly nice. You can buy bras from 30$, panties from 10$, moreover you can purchase an amount of perfume, pants, t-shirts, swimwear and other clothing.
VSFS 2012
According to that I can come to a conclusion, that the concept of the VS is very simple, but it does work:
Low prices + The Best Models + The Most Popular Singers + Making an entourage out of Runway =
Great and powerful advertising campaign
k I love VS shows and I'm excited to see the last one. Don't miss it on 4 of December!
VSFS 2012
xoxo
Polly
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